Careers

Responsibilities:

• Patient Acquisition: Develop and execute marketing plans to acquire new patients while minimizing cost per acquisition.
• Patient Retention & Engagement: In partnership with Practice Managers and COO, design and execute tailored communication, cross-selling, upselling, and retention programs to maximize patient lifetime revenue.
• Social Media Strategy: Develop, deploy, and assess paid media plans to support growth goals for all locations. Analyze patient journeys and collaborate with Practice Managers to optimize treatment focus for patient acquisition messaging based on operational capacity and patient journey profitability. Work closely with digital agency and media vendors to optimize deployment, including budgets, targeting, messaging, copy, and creative.
• Creative Development: Create and manage marketing campaigns across various channels, including digital marketing, social media, and traditional advertising. Films on the spot testimonials, treatment videos, assembles before and afters. Work with photographers, videographers, graphic designers, and in-house / contract-based content capturers to develop content for all active marketing channels, including but not limited to direct mail, billboards, paid digital, website, e-mail, and organic social media.
• Budgeting, Planning, & Forecasting: Design, track, and actualize monthly marketing budgets and performance targets with input from the Spa Director, COO, Practice Managers. Design and communicate monthly marketing plans to deliver forecasted targets.
• Promotional Strategy: In partnership with Management Team, develop and execute targeted promotions to maximize patient- and practice-level profitability, including promotions that improve acquisition, address seasonal capacity considerations, and increase cross-and up-selling for current patients.
• Events, Partnerships, Organic Social, & Influencer Strategy: Oversee all events, partnerships, organic social, and influencer work. Design tracking and attribution methodology for each channel. Develop and continually refine the strategy for these channels and work closely with the team to ensure executional alignment to this strategy. Manage public relations efforts to enhance brand reputation and maintain positive relationships with media outlets
• Marketing Compliance: Ensure marketing compliance with all legal regulations across all communication channels, including but not limited to the Aestique Medispa website, paid media channels, organic social channels, billboard, signage, and email.
• Team Management: Cultivate a positive, inclusive, and growth-oriented culture among the Aestique team. Provide clear direction and ongoing coaching to the Practice Managers to support engagement and continued growth.